Beframeus teams up with Andrew Harrison ex-editor of Q and Select
As festival season kicks off, we are celebrating some of the country's most exciting new talent, from underground originals to pop hopefuls to avant-garde groundbreakers across digital screens UK-wide. Check out https://www.facebook.com/beframeus and hear their tunes on Spotify here.
Beframeus, the editorial brand at JCDecaux has teamed up with Guest Editor Andrew Harrison, former editor of Q and Select Magazines and co-founder of The Word Magazine to create a massive visual showcase of UK talent called “Meet the Band.”
From London to Liverpool, Edinburgh to Eastbourne, Birmingham to Beckenham - across screens in over 1000 rail stations, shopping malls and Tesco stores – we’ll be showing the 12 featured bands, chosen by Andrew Harrison and inviting the public to hear their tunes on facebook throughout June.
The featured bands are: Bianca, Du Blonde, The Bohicas, Is Tropical, SOAK, Sugarmen, Gengahr, Mr Mitch, Jane Weaver, Yak, LA Priest, Hooton Tennis Club
Andrew Harrison, Guest Editor (and former editor of Q and Select Magazines) said "There's a wealth of thrilling talent around in British music now, but young bands often find it hard to cut through the noise and get noticed. So we've handpicked a selection of exceptional new artists and we're giving them a new kind of exposure. Linked to social media and playlists, these digital billboards are a brand new way to discover your new favourite band."
Janet Guest, Editorial Director at JCDecaux, “In the digital world there are more ways than ever to discover new bands, and British music has never been as diverse as it is now. Our digital screens reach 40% of the UK population and so we wanted to use them to bring musical inspiration to the public when they are out and about this June. Andrew has chosen a broad spread from pop to alternative, and they're all making an impact in different ways, so there will be something for everyone.”
The gallery will be shown across massive landscape and portrait screens, including major rail hubs nationwide including: Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo, in London as well as Glasgow, Liverpool Lime Street, Manchester Piccadilly, Newcastle, Nottingham, York to name but a few.
It will also be showcased across major shopping malls such including: Bluewater, intu Lakeside, Bullring (Birmingham), St David’s (Cardiff), Liverpool One and Eldon Square (Newcastle) and at 400 Tesco stores.
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