On June 12th, cancer charity One For The Boys set up its very first pop-up clinic in the heart of Canary Wharf, to raise awareness of male cancer. 

Passers-by were encouraged to take a look inside the welcoming clinic, providing a relaxed environment for men to be educated about male cancer. The pop-up clinic offered massages, shoe shine, a selfie booth and virtual reality gaming, whilst giving men the opportunity to visit the resident nurse.

The one and only Samuel L. Jackson tweeted: “Last chance to pop into @One4theBoys #thewaitingroom today for some tips and info on the signs and symptoms of #malecancer #saysomething.”

This campaign was booked through JCDecaux Live.