Spire Healthcare, the brand behind the Edinburgh Hospitals Murrayfield and Shawfair Park has agreed an innovative month-long sponsorship of ‘Channel Edinburgh’ content, created by JCDecaux across digital screens in the capital. From 13 June, Spire Healthcare branding will introduce the entertainment listings, business, sports and weather updates across screens in Princes Street, Edinburgh Waverley Station and Edinburgh Airport. The sponsorship underlines Spire Healthcare’s investment in health, technology, innovation and service to the public.
Spire Healthcare is the first sponsor of the ‘Channel Edinburgh’ editorial, which was launched by JCDecaux, in partnership with Press Association (PA) in April 2017. Delivered dynamically to screens, the editorial champions the City of Edinburgh, keeping the public up-to-date with the latest business news, weather and entertainment in the capital. In addition to branded content sponsorship, Spire Healthcare has booked a campaign on Transvision at Edinburgh Waverley.
Spire Healthcare’s sponsorship campaign will see the editorial feature Spire Healthcare branding and two creative messages. ‘Innovation in hip and knee joint replacements’ will underline the use of robotic technology to aid surgeons in their work, with faster associated accuracy and recovery times while ‘Why wait for healthcare?’ will promote flexible treatment dates and payment for one-off treatments. All weather updates will include the messaging, ‘Looking after you rain or shine’.
Hospital Director, Mr Ken Hay from Spire Healthcare said, “We’re delighted to work with JCDecaux on our outdoor advertising campaigns. We’re incredibly proud of the services we offer at Spire Murrayfield and Shawfair Hospitals so the Channel Edinburgh digital platform is the perfect opportunity for us to promote our market leading services widely throughout the Edinburgh and Lothian area.”
Ben Maher, Sales and Partnerships Director at JCDecaux said, “Branded content enables a sponsor to reach audiences across the capital and creates an association with the beating heart of the city – from the thriving arts scene, to the latest business, sports and weather news. We are delighted to welcome Spire Healthcare as our first sponsor – reaching millions of eyeballs across Edinburgh over the month and creating a powerful campaign that communicates with people in a way that is relevant to them.”
For further information please contact:
Janet Guest
Editorial Director, JCDecaux
Janet.guest@jcdecaux.com
07769701268/ 0207 298 8023