The mouthwatering special builds featured a giant 2D cut-out of the limited edition ‘Grand Mac’, targeting people on their journeys and perhaps in the mood to stop in for one at a drive-through. These were part of a wider Nationwide campaign involving 96-sheets.
This campaign was booked through Talon and OMD. It ran from 12th to 25th February.
See more of the wider campaign here: https://talonoutdoor.com/news/big-mac-on-the-imax-celebrating-50-years-of-the-iconic-burger