To celebrate 50 years of the legendary Big Mac, McDonald’s installed three unmissable 2D special builds in Edinburgh, Cardiff and Leeds, three of the UK’s busiest cities.

The mouthwatering special builds featured a giant 2D cut-out of the limited edition ‘Grand Mac’, targeting people on their journeys and perhaps in the mood to stop in for one at a drive-through. These were part of a wider Nationwide campaign involving 96-sheets. 

This campaign was booked through Talon and OMD. It ran from 12th to 25th February.

See more of the wider campaign here: https://talonoutdoor.com/news/big-mac-on-the-imax-celebrating-50-years-of-the-iconic-burger