In the first 2-day campaign on JCDecaux's Cromwell Road Digital Gateway, Sony Pictures promoted the opening of Django Unchained across all the digital media space in this key London location, ahead of the UK premiere.
In November 2012, JCDecaux 'unchained' the Cromwell Road, turning all the billboards digital - opening up this sought-after media space to campaigns of one or two days (or more - our clients call the shots!).
The campaign for the latest Tarantino movie was planned and booked by Manning Gottlieb OMD and Posterscope.