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With 48% of adults spending most of their Christmas budget on the high street or in malls*, Outdoor posters are the ideal way for clients to reach audiences just before they buy, with cut-through even more important at this time of year.
• 1 in 3 adults always goes over budget when buying Christmas presents
• 1 in 3 adults find that they get gift inspiration from mall / high street advertising
• 78% of adults will visit the high street / malls to buy Christmas presents this year


Published in Rail, Retail, Cities