Please see below general guidelines that apply to all copy, followed by landlord-specific policies.
If you have any concerns about whether a creative is acceptable, please submit it to the Campaign Management team for approval. Contact details and approval timelines can be found at the bottom of this page.
- All copy should be legal, decent, honest, and truthful, and comply with CAP Code and ASA guidelines. Free copy advice is available over the phone, 020 7492 2100, and on the website, https://www.asa.org.uk/
- Must not be indecent, obscene, or display nudity.
- Must not depict scenes of violence or weapons.
- Must not contain offensive language or swearing.
- Must not contain references to, or images of smoking.
- Must not contain imagery that suggests the panel has been damaged or defaced.
If your copy includes a QR code and is intended for the Rail environment, please seek approval from Campaign Management.