Edinburgh is one of the UK's most influential cultural, business and tourism destinations, attracting residents, commuters, students and visitors throughout the year. For brands looking to build awareness in Scotland, advertising in Edinburgh offers the opportunity to connect with a diverse and highly engaged audience through Out-of-Home advertising.
Why Advertise in Edinburgh?
600K+Population
£987MAnnual Retail Spend
76K+Students
Edinburgh is a major financial, cultural and tourist hub
Home to world-famous landmarks and festivals, Edinburgh offers brands unrivalled opportunities to connect with audiences as they move through iconic spaces. Edinburgh Castle alone welcomed close to 1.9 million visitors in 2024, making it one of the UK’s most visited attractions. While the 2024 Edinburgh Festival Fringe issued over 2.6 million tickets, turning the city into a global stage for performance, ideas and entertainment.
From the historic Royal Mile to bustling New Town and busy commuter routes, Out-of-Home in Edinburgh delivers standout presence in a city where people come to be inspired, discover and share.
+40%
Think Luxury Goods Are A Good Investment*
+47%
Are Managing Directors*
Discover our other top UK cities
Why Out-of-Home is effective in Edinburgh
Out-of-Home doesn’t just get noticed in Edinburgh - it drives conversation, engagement and conversion. Compared to the average UK adult*, those who live in Edinburgh are 72% more likely to talk with friends or family about a product, service or brand after seeing Out-of-Home, 70% more likely to take a photo of an advert on their phone, and 54% have used their mobile to make a purchase after seeing Out-of-Home. This makes Edinburgh a powerful environment for brand storytelling and full-funnel campaigns: from awareness and social sharing to mobile commerce, Out-of-Home in Edinburgh turns attention into action.
*YouGov 2025 Profiles: Those who live in Edinburgh vs Nat Rep (more likely than the average UK adult)
+72%
Talked With Friends/Family About A Product/Service After Seeing OOH*
+54%
Used A Mobile Phone To Make A Purchase After Seeing OOH*
Edinburgh Airport Advertising
Flying to more than 150 destinations, Scotland's busiest airport boasted an impressive 15 million passengers in 2024. Our continued investment in our digital portfolio, ensures that our state-of-the-art technology offers full motion, dynamic capabilities at key locations across this prestigious airport. Our products such as the unmissable Runway iVisions (included as part of the Edinburgh DAPs network) are designed to complement the Edinburgh Airport environment. Impact sites such as the Digital Plaza allow brands to dominate the terminal's forecourt area and is the only digital opportunity to offer full sound capabilities.
Street Furniture & Bus Stop Advertising in Edinburgh
Digital bus shelters providing ‘LiveTouch’ capabilities and comprising 84” screens are synchronised by line of sight along Princes Street in the city centre. The channel has since been expanded to Leith Street, unmissable to shoppers visiting John Lewis. 52 digital 6-sheets in total deliver 13.6 million weekly viewed impressions.
The Edinburgh Arch Billboard
This premium, double-sided state-of-the-art digital billboard superstructure is a unique gateway to the city. The 41 square metre screens are unmissable to drivers travelling to and from Edinburgh Airport delivering a total of 1.5 million weekly viewed impressions.
The Edinburgh Towers Billboards
The West Approach tower sits adjacent to the RBS headquarters and the prestigious Edinburgh Business Park. The Calder Road tower is in close proximity to the heart of the city centre. Together, they deliver a total of 881,000 weekly viewed impressions.
Edinburgh National Drive
These ten large format digital billboards deliver a total of 5.2 million weekly viewed impressions and together form a powerful channel for brand communication in the city, strategically positioned on key arterial routes.