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The year of the staycation

Top destinations

UK holidaymakers are receptive to OOH

The past year has seen the highest number of Google searches for 'staycation' than ever before, and this has been reflected in holiday bookings, as 1 in 4 UK adults have already booked a UK domestic holiday for 2021. The UK staycation industry is expected to see £5.1bn spent this year.


