The urban audience is affluent, upmarket and diverse, encompassing those living, working and shopping in city centres.
A well-informed audience, the urban population consists of C-suite decision-makers, tech-savvy, trendsetters, shoppers and connected influencers. Our roadside channels reach these valuable groups.
Our UK-wide digital and classic roadside channel offers unbeatable brand building, located on key arterial routes across the UK.
This highly visual, premium channel provides outstanding opportunities for brand fame and impact. Aside from delivering reach, our digital capabilities offer dynamic messaging in real-time, allowing brands to build deeper and long-lasting consumer connections.
We've developed over 150 digital roadside sites in the capital, including our premium The Towers channel, LDN Drive and iconic superstructures such as Old Street Roundabout and The Kensington, located on Cromwell Road, the busiest road in Europe.
We've worked with world famous architects to develop iconic, unmissable superstructures which provide powerful platforms for brand messaging and are strategically placed to capture the attention of influential people travelling in and out of city centres for business and leisure.
Large format digital networks
We’re continually investing in our leading roadside media portfolio, with state-of-the-art digital technology on the UK’s busiest arterial routes.
Our premium channel The Towers delivers unbeatable reach UK wide on key arterial routes. The Towers network has significant presence in London, and has also expanded into major UK cities including Sheffield, Leeds, Manchester, Birmingham, Liverpool and Edinburgh.
The Drive network consists of both LDN Drive, which is London's biggest digital large format network, and National Drive, which has been developed across the UK and is now present in nine major UK cities - Birmingham, Brighton, Cardiff, Edinburgh, Leeds, Liverpool, Manchester, Sheffield and Southampton.
These iconic digital sites include The Kensington, Old Street Roundabout and Wandsworth Roundabout. The placement and design of these structures combine to deliver an unbeatable, standout, brand experience.
Our pedestrian-targeted street furniture channel is part of the urban infrastructure of everyday life for anyone living and working in cities in the UK.
It includes a range of products designed to provide services which improve the life of everyday citizens, including bus shelters, telephone/communication hubs, columns and free standing council information panels.
JCDecaux's new digital screens provide tailored, dynamic advertising and will brighten the journeys of our passing customers and other road usersGraeme Craig TfL Commercial Development Director
Our digital street furniture proposition has the capabilities to communicate with city goers in real time, based on the weather, time/day of week, pollen count and many more triggers. Studies prove contextual messaging builds stronger, longer lasting connections. Find out more.
Source: *Route 37 **JCDecaux, Clear Channel and Posterscope, The Moments of Truth research study