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BusiestUK rail stations
93%digital market share
17 minutesaverage station dwell time*

 

We are the leader in digital Out-of-Home at rail stations across the UK, owning 93% of the market. We are present in the UK's busiest travel hubs, perfectly placed for advertisers to connect with this affluent, time-pressed audience.

DIGITAL OUT-OF-HOME AT UK RAIL STATIONS

Travel, dining and retail hubs

Rail has become an increasingly popular mode of transport, with passenger numbers doubling over the past ten years. 

 

In recent years we've seen the biggest investment in rail since the Victoria era.  As a result, UK rail stations have become public powerhouses, delivering multi-purpose destinations, which encompass shopping, dining and leisure facilities.

 

30% eat/drink something in the station*
Motion @ Euston, London Euston 
Our strategy is to create stations that are destinations in their own right, providing great places for people to meet, eat, shop and travel. Hamish Kiernan Director of Retail, Network Rail

Audience

Affluent and upmarket, the rail commuter audience is highly desirable for advertisers.

 

Station dwell time is increasing, which provides unique opportunities for deeper engagement with this audience.

 

+55% ABC1*
+11% Executive wealth*
Digital 6-sheet, Bristol Temple Meads 

Product formats

We’re continually investing in our leading rail media portfolio, with state-of-the-art digital technology in the UK’s busiest stations and terminals.

 

Our media is best-in-class, offers full motion capabilities and includes Motion @ Waterloo, the largest indoor digital advertising screen in the UK. Our portfolio delivers a combination of dynamic digital, classic Out-of-Home brand building and experiential opportunities, providing unbeatable scale and reach UK wide.

 

Motion @ Portfolio

 

Perfect placement for ultimate engagement.  The flexibility, technical capabilities and creative scope of these premium screens ensure audiences experience Out-of-Home’s most innovative, involving and memorable campaigns.

Transvision 

 

Our Transvision channel covers the busiest rail hubs nationwide, with screens targeting passengers on the main concourse.  The network offers a wide range of dynamic, flexible, creative possibilities, including real-time event or environment-based updates, immediate consumer interactivity via mobile devices, social media feeds or simply spectacular full motion display.

Digital 6-sheets

 

Our rail channel spans the length and breadth of the UK, including over 750 digital 6-sheets across 150  high-footfall stations.  

Source: *ResearchBods/JCDecaux Sentiment Tracker; **Route 37