On 6th February 2022, Queen Elizabeth II became the longest reigning British monarch with over 70 years of service to date. To celebrate this momentous occasion, the UK will have a four day bank holiday weekend from 2nd-5th June 2022. The event offers advertisers a unique opportunity to target consumers who are Out-of-Home and in the mindset to celebrate and purchase luxury/FMCG items for the festivities.