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PROGRAMMATIC INTELLIGENCE HUB

The latest programmatic digital Out-of-Home news, insights, research, case studies, and training.

Omnichannel, Measurement, Thought leadership

“Measurement of pDOOH should be the rule, not the exception,” Mark Burton, Skyrise

Omnichannel, Measurement, Case studies

Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH ​

Data integration, Omnichannel, Creativity, Measurement, News

THE FOUNDATIONAL KNOWLEDGE OF PDOOH AT THE TIPPING POINT

Data integration, Measurement, Case studies

EssenceMediacom Drives 42% Uplift in Target Audience Reach for Lucozade Sport with pDOOH​

Omnichannel, Creativity, Thought leadership

JCDECAUX PDOOH LIVE AWARDS NOW OPEN FOR ENTRIES

Omnichannel, Creativity, Thought leadership

SIX PDOOH CAMPAIGNS THAT ROCKED IN 2024

Data integration

LUNAR NEW YEAR 2025 AUCTION PACKAGE

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

HOW WILL PROGRAMMATIC DOOH EVOLVE IN 2025?

Data integration, Omnichannel, Creativity, Measurement, Podcasts

CAMPAIGNS THAT ROCKED IN 2024

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

HOW TO REINVENT YOUR MEDIA STRATEGY FOR 2025

Omnichannel, Measurement, Thought leadership

EFFECTIVENESS: IMPROVEMENTS IN TARGETING AND MEASUREMENT TECHNIQUES PUTS PDOOH ON PAR WITH OTHER DIGITAL CHANNELS

Data integration, Creativity, Thought leadership

A RALLYING CRY FOR MORE CREATIVITY IN PROGRAMMATIC DOOH

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