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PROGRAMMATIC INTELLIGENCE HUB

The latest programmatic digital Out-of-Home news, insights, research, case studies, and training.

Omnichannel, Measurement, Case studies

Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH ​

Data integration, Omnichannel, Creativity, Measurement, News

THE FOUNDATIONAL KNOWLEDGE OF PDOOH AT THE TIPPING POINT

Data integration, Measurement, Case studies

EssenceMediacom Drives 42% Uplift in Target Audience Reach for Lucozade Sport with pDOOH​

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

HOW WILL PROGRAMMATIC DOOH EVOLVE IN 2025?

Data integration, Omnichannel, Creativity, Measurement, Podcasts

CAMPAIGNS THAT ROCKED IN 2024

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

HOW TO REINVENT YOUR MEDIA STRATEGY FOR 2025

Omnichannel, Measurement, Thought leadership

EFFECTIVENESS: IMPROVEMENTS IN TARGETING AND MEASUREMENT TECHNIQUES PUTS PDOOH ON PAR WITH OTHER DIGITAL CHANNELS

Omnichannel, Measurement

THE IMPORTANCE OF UNDERSTANDING MEDIA QUALITY IN PROGRAMMATIC DOOH

Data integration, Omnichannel, Creativity, Measurement, Podcasts

UNDERSTANDING THE UNIQUE BENEFITS OF PROGRAMMATIC DOOH IN AN OMNICHANNEL CONTEXT

Data integration, Omnichannel, Creativity, Measurement, Podcasts

HOW TO NAVIGATE THE FRAGMENTED PROGRAMMATIC ADVERTISING ECOSYSTEM

Data integration, Omnichannel, Creativity, Measurement, Podcasts

LIFE IN PROGRAMMATIC DOOH: A DYNAMIC, EFFICIENT, DATA-LED OPPORTUNITY FOR BRANDS

Data integration, Omnichannel, Creativity, Measurement, Thought leadership, Podcasts

LIFE IN PROGRAMMATIC DOOH: UNPICKING THE LATEST TRENDS IN pDOOH

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