JCDecaux UK's Head of Programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy.
In this voxpop, Dom and Lindsay discuss:
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Is strategic data use being overlooked in OOH?
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What 'flavours' of data can impact ad performance?
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How can the power of data be better understood in the context of OOH?
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How brands can use programmatic to really push boundaries of OOH advertising.