Last year, JCDecaux launched an online discussion forum, in collaboration with research partner, MTM, bringing together 25 participants from various DSPs and agencies for an asynchronous group discussion about all things programmatic DOOH.
Our Ultimate Guide to Success in Programmatic DOOH [add link] outlines seven key factors that, when followed, result in best-in-class campaigns. In the final chapter of this ebook, we examine the various ways in which agencies and DSPs can shape the future of pDOOH.
Read the flipbook here: https://heyzine.com/flip-book/1ec0514b8d.html