Last December, JCDecaux UK’s programmatic team complied a collection of the campaigns that really highlighted the potential of the channel and I predicted that we’d see a bit of a creative revolution in 2023. Not to blow my own trumpet – but I was right! This year we’ve seen creative in pDOOH go from strength to strength with more brands harnessing the power of first- and third-party data integration, dynamic creative optimisation (DCO), and location targeting.
One of the biggest challenges pDOOH faces is a lack of education and knowledge sharing. To help overcome this we have, once again, complied a collection of the campaigns and creative that really packed a punch this year. Read on to hear how Uber Eats, Magners, OVO, the Women’s Super League, and On Running set the gold standard for pDOOH in 2023. Alternatively, you can listen to the team talk about what made these campaigns special in the season two finale of our podcast Life in pDOOH.