Welcome to JCDecaux and System 1 Poster of the Week. Each week, we’ll be testing a number of Out-of-Home executions across a variety of different environments and we’ll be reporting back all of the best practices and highest scoring posters we see. Using the System 1 “Test Your Ad OOH product” alongside JCDecaux UK’s proprietary creative effective tool Optix, we’ll provide insights from real customers and a number of different attention metrics.
