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PANDORA's Love Guru and Chatbot 'Gemma'
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PANDORA's love guru and chatbot 'Gemma'
Description
Gemma, the PANDORA chatbot and love guru gave her love advice, dating tips and gift ideas to shoppers at Westfield Stratford City in the lead up to Valentine’s Day. Part of an exciting experiential and digital OOH campaign at the UK’s no.2 mall, the activity championed PANDORA as a leading gifting destination and promoted the new Valentine’s collection. The campaign was planned and booked through Foundry, JCDecaux’s newly launched inhouse creative agency, and implemented by JCDecaux Creative Solutions.
Publication date
Year of reference
2019
Featured
Off
Type
Videos