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Why Advertise in Leeds?

Leeds is one of the UK's leading regional destinations for billboard advertising and Out-of-Home advertising. As a major commercial, retail and cultural centre, the city offers valuable opportunities for brands looking to build awareness and connect with audiences at scale.

600K+Population
£987MAnnual Retail Spend
76K+Students
0

Leeds: a powerhouse for innovation, enterprise and influence

Out-of-Home advertising in Leeds gives brands a commanding presence in one of the UK’s most dynamic regional cities. From prime city-centre locations to high-traffic commuter routes, advertisers can reach audiences at scale throughout every stage of their daily journeys.

Leeds is home to the largest legal and financial services sector outside London, making it a key hub for high-value professionals. Affluent, ambitious and style-conscious, audiences in Leeds are perfectly placed to drive impact for premium, professional and aspirational brands.

*YouGov 2025 Profiles: Those who live in Leeds vs Nat Rep (more likely than the average UK adult)

 

+74% Work In Financial Services/Banking*
+17% Work In The Legal Industry*
+14% Likely to pay more for luxury brands
JCDecaux Leeds city centre advertising ad

Discover our other top UK cities

Why Out-of-Home is effective in Leeds

Out-of-Home advertising in Leeds reaches consumers when they are travelling, shopping and spending time in the city. 2025 YouGov Profiles Data showed that vs the average UK adult, those who live in Leeds were +75% more likely to discuss a product, service or brand after seeing Out-of-Home advertising, demonstrating the powerful role billboard advertising can play in driving conversations and brand engagement. The impact also extends beyond awareness with those living in Leeds +60% (vs the average UK adult) said they had visited a store after seeing Out-of-Home advertising and +64% made a purchase using their mobile phone after viewing an Out-of-Home campaign.

Leeds digital out-of-home street furniture advertising

Leeds Mall & Shopping Centre Out-of-Home Advertising

Trinity Leeds is now well established as a prime retail destination in the heart of the city, with over 120 retailers and leisure providers including leading international brands such as Mango, Hollister and Superdry. 24 digital 6-sheets and a high impact M-Vision screen together deliver 37 million weekly viewed impressions. White Rose shopping centre is located in the South of Leeds slightly further out of town and houses 16 digital 6-sheets and an M-Vision together delivering 11.3 million weekly viewed impressions.

Leeds Street Furniture Out-of-Home Opportunities

This innovative range of Out-of-Home in the heart of Leeds city centre, delivers over 2.2 million weekly viewed impressions. The 15 locations combine the latest in digital advertising technology with free public services, including an automated external defibrillator that can be used by the public to save lives.

The Leeds Tower

This iconic double-sided billboard is located on the A58, a major arterial road in and out of Leeds city centre and delivers 3 million weekly viewed impressions.

Leeds National Drive

These seven large format digital billboards deliver 5.7 million weekly viewed impressions. A powerful channel for brand communication in Leeds, strategically positioned on key arterial routes.

jcdecaux leeds billboard ad
JCDecaux Leeds station transvision nandos billboard

Leeds Train Station Advertising

Leeds train station is a major hub right at the heart of the North. To accommodate the growing demand there for rail travel in the future, the station has completed a £161 million upgrade programme. The digital opportunities available consist of three digital 6-sheets and two Transvision screens strategically positioned on the modernised concourse, either side of the indicator board delivering 6 million weekly viewed impressions.

Why should brands advertise in Leeds?

Leeds is one of the UK's leading regional cities, attracting commuters, shoppers, professionals and students throughout the year. Advertising in Leeds can help brands increase visibility and connect with audiences in an important economic and cultural destination.

What is the best way to advertise in Leeds?

Advertising in Leeds depends on your objectives, audience and budget. Many brands use billboard advertising and Out-of-Home advertising to build awareness across key commuter, retail and city-centre locations. JCDecaux helps advertisers choose the most effective outdoor advertising formats with Out-of-Home advertising opportunities in Leeds city-centre, Trinity Leeds shopping centre, White Rose shopping centre, Leeds train station and the urban motorway section of the A58 which connects into Leeds.

How effective is Out-of-Home advertising in Leeds?

2025 YouGov Profiles Data showed that vs the average UK adult, those living in Leeds were +75% more likely to discuss a product, service or brand after seeing Out-of-Home advertising, demonstrating the powerful role Out-of-Home advertising can play in driving conversations and brand engagement. The impact also extends beyond awareness, those living in Leeds were +60% (vs the average UK adult) more likely to say they had visited a store after seeing Out-of-Home advertising and +64% more likely to have made a purchase using their mobile phone after viewing an Out-of-Home campaign.