JCDecaux UK is accelerating investment across its mall portfolio this year, upgrading and expanding its digital footprint across leading retail destinations nationwide. These enhancements reinforce JCDecaux as the UK’s premium reach provider, demonstrating a long-term commitment to delivering impactful, high quality digital experiences for brands.
Malls are a hub for diverse audiences and real-world moments, making them a high intent environment where digital Out‑of‑Home works exceptionally hard for brands. According to Route, JCDecaux UK now delivers 62% market share of digital impressions and 103% more audience per screen than the industry average, ensuring every screen drives attention and engagement.
JCDecaux UK has already invested in over 150+ digital 6‑sheets and large‑format M-Vision screens across our premium malls including: Braehead, Eldon Square, Harlequin Watford, Lakeside, Victoria Centre, Westfield London and Westfield Stratford.
This investment includes new and refreshed 85" digital 6-sheert screens at Eldon Square and Lakeside, and 75" screens at Braehead, Harlequin Watford and Victoria Centre that elevate visual impact and consistency for brands.
JCDecaux UK will continue to enhance its premium mall offer, with a dedicated programme to refresh its M‑Vision large‑format digital assets. These upgrades will take place across a series of leading malls, including Eldon Square, Harlequin Watford, Lakeside, Victoria Centre and Westfield Stratford, offering brands a consistently high‑quality canvas across multiple centres.
The JCDecaux UK digital mall portfolio now includes 26 malls across 13 cities, spanning many of the UK’s most prominent retail destinations, including Bluewater, Buchanan Galleries, Liverpool ONE, Metrocentre, St David’s and Westfield London. This ongoing investment programme ensures JCDecaux UK continues to lead the market in digital retail media, providing advertisers with a powerful, high‑intent channel to reach shoppers at scale in premium shopping centres across the country.