JCDecaux UK has completed the 2026 phase of its London Digital Network (LDN) rollout, creating an even more powerful platform for brands to reach Londoners in the real world.
Building on the foundations laid in 2025, when 550 LDN screens were installed and refreshed across the city, the 2026 programme focused on 110 new digital screens in key neighbourhoods. This latest phase was designed to deepen and strengthen the network where it matters most for brands – where Londoners live, work, shop and travel.
A major part of the 2026 work has been upgrading existing double‑sided bus shelters with bigger, bolder and better digital screens on London’s premium high streets. These showcase locations are some of the most visible and commercially valuable environments in the capital, including areas within City of Westminster, Haringey, Islington, Kensington and Chelsea, Kingston upon Thames, Merton and Wandsworth.
JCDecaux's rollout of LDN at Angel Station, Islington, LondonThe upgrades sit alongside JCDecaux UK’s wider commitment to quality and design in the public space, ensuring that LDN continues to deliver an outstanding platform for brand communication while enhancing the street environment.
Chris ReaderLondon's transport network offers a unique opportunity to connect with millions of people every day. By introducing new and innovative ways to engage audiences, we're helping advertisers deliver greater reach and impact across the capital. We're pleased to see JCDecaux complete this latest rollout across our bus shelter estate and look forward to continuing our partnership to bring even more engaging experiences to Londoners and advertisers.
Head of Commercial Media, TfL
Mark BucknellFor advertisers wanting to build their brands, the LDN is a powerful, big reach medium across the capital. Our research shows the impact of bus stop advertising; how it gains people’s attention to build brands in the real world. LDN connects brands with Londoners at scale thanks to the digital and programmatic capabilities of its bus stop advertising.
Chief Commercial Officer, JCDecaux UK
The 2026 programme also focused on converting single‑sided bus shelters to double‑sided formats on priority routes within Camden, City of Westminster, Hackney, Haringey, Islington, Kingston upon Thames, Lambeth, Tower Hamlets and Wandsworth. These new formats strengthen coverage by capturing audiences travelling in both directions on busy roads and high‑footfall streets.
Together, the upgrades and conversions make LDN an even more powerful platform for brands, combining broad reach with premium digital impact in the real world. LDN gives advertisers more opportunities to be seen throughout the day – building fame, driving consideration and keeping brands front of mind.
The rollout will continue in 2027, delivering a further 114 new screens into growing neighbourhoods, expanding across boroughs including Camden, Ealing, Haringey, Hillingdon, Kingston upon Thames, Lambeth, Richmond upon Thames and Tower Hamlets.
LDN builds Out-of-Home as the big reach medium for London. As the network grows, it gives brands an increasingly powerful digital presence in the real world.
To learn more about how businesses are using bus shelter advertising to build their brands: Out-of-Home Campaigns & Marketing Case Studies | JCDecaux Marketing Hub
To explore the London Digital Network in more detail, visit the LDN Hub: The LDN Hub | JCDecaux UK