As part of its commitment to digital transformation, JCDecaux UK has installed brand new digital 6-sheet screens across the Greater Anglia network, with new state-of-the-art offerings at Broxbourne, Cambridge, Harlow Town, Norwich and Tottenham Hale stations.
Across these stations, JCDecaux UK has added 16 new digital 6-sheet screens: one at Broxbourne, five at Cambridge, three at Harlow Town, six at Norwich, and one at Tottenham Hale.
Positioned around the busiest thoroughfares of the passenger journey, from main concourses to access routes, the new installations now feature a 4k 75” full-motion display, delivering high-frequency coverage that reaches both everyday commuters and leisure travellers throughout their journey.
The enhanced digital estate also runs through the network’s major hubs, including Chelmsford, Colchester, Ely, Ipswich, London Liverpool Street, Shenfield, Southend Victoria and Stansted Airport.
This expansion adds to JCDecaux UK’s growing digital rail portfolio nationwide. JCDecaux UK delivers 94% of all rail digital impressions, giving advertisers access to a proven, market-leading platform in high-value station environments, while delivering 50% more audience per screen than the industry average.
Source: Route 59