On 12th May 2026, the very best in programmatic digital Out-of-Home came together to celebrate another landmark year for the industry at the 2026 Programmatic DOOH Awards, with campaigns recognised for pushing the boundaries of creativity, data, automation and measurable business results. Click here to see the full list of winners and case studies from the 2026 Programmatic DOOH Awards.
From real-time creative optimisation and AI-powered targeting, to omnichannel strategies connecting Out-of-Home with Social, Search, Display and Video, this year’s winners demonstrated how programmatic DOOH has evolved into a powerful channel delivering brand impact and commercial performance.
The evening saw clients and agencies and DSPs recognised across multiple categories, with standout campaigns showcasing how intelligent use of data, dynamic creative and contextual activation can transform how brands connect with audiences in the real world.
Among the biggest winners of the night was P&O Cruises, whose “Sailing to Success” campaign collected Gold for Best use of Dynamic Creative Optimisation and Best use of Data, alongside a Bronze in Brand (Awareness & Reach), highlighting the growing importance of real-time creative and data-led storytelling in delivering measurable campaign effectiveness.
Heinz also impressed judges with its programmatic performance strategy for Heinz Soup, taking Gold in Best use of pDOOH for Performance and Silver in Best use of Data, while Uber Eats secured Gold in Best use of pDOOH for Brand (Awareness & Reach) with its campaign “When you’ve done enough”.
The Grand Prix - the highest accolade of the evening was awarded to L’Oréal Paris, Vistar Media, Arsenal FC and Publicis Groupe for “Keeping hair in the game”, a campaign praised for its innovative use of real-time DOOH and its seamless connection between sport, culture and contextual relevance.
Meanwhile, WPP Media – Wavemaker UK was named Team of the Year, recognising its leadership, innovation and continued role in redefining what programmatic DOOH can achieve for advertisers.
Reflecting the increasingly connected role of programmatic Out-of-Home within omnichannel media planning, several winning campaigns successfully integrated pDOOH with other channels to drive stronger business outcomes. Categories celebrating the integration of pDOOH with Social, Search and Online Display/Video showcased how real-world presence can amplify digital behaviour, helping brands move consumers from awareness to action.
Internationally, the awardshighlighted the continued global growth of programmatic DOOH, with winning campaigns spanning AI-powered retail targeting, dynamic creative delivery and advanced audience activation strategies across multiple markets.
This year’s awards reinforced the pace at which programmatic DOOH continues to evolve — combining creativity, automation, data and measurement to deliver campaigns that are not only innovative, but increasingly accountable and performance-driven.
Click here to see the full list of winners and case studies from the 2026 Programmatic DOOH Awards.
