JCDecaux unveils the shortlist for this year's Programmatic DOOH Awards, celebrating the campaigns that use programmatic to its full capabilities to drive results for brands.
This year’s awards attracted a record-breaking number of entries, reflecting the rapid growth and increasing sophistication of programmatic DOOH. The full shortlist can be viewed on the JCDecaux Marketing Hub.
From brand-building to performance-led campaigns, the shortlisted work showcases how agencies and brands are harnessing data, creativity and real-time capabilities to deliver measurable impact at scale.
Mark HallidayWe received a record-breaking number of entries this year, and the standard was exceptionally high. Our thanks go to our judging panel of industry experts who rose to the challenge of assessing such a strong and competitive field. This year’s shortlist truly reflects the strength and power of programmatic Out-of-Home. The entries demonstrate smart planning, precision measurement, data-driven and real-time activation for both brand and performance, alongside outstanding examples of dynamic creative optimisation - driving results for brands as part of omnichannel campaigns.
Chair of Judges and Director of Programmatic at JCDecaux UK
Spanning categories including brand awareness, perception, performance, omnichannel integration and dynamic creative optimisation, the shortlist highlights how programmatic DOOH continues to push the boundaries of what’s possible in modern media.
Winners will be announced on 12 May at the Programmatic DOOH Awards event.
JCDecaux has unveiled the shortlist for the Programmatic DOOH Awards 2026.