The JCDecaux Community Channel is proud to support a powerful new national campaign from the National Landscapes Association, shining a light on the hidden powers of some of the UK’s most treasured places.
This campaign brings striking imagery of the UK’s 46 National Landscapes into the heart of major cities including Edinburgh, Manchester, London and Liverpool. The campaign invites people to “look again” at these familiar yet often underestimated places.
While National Landscapes are celebrated for their breath-taking views, from the dramatic peatlands of the North Pennines to the sweeping coastline of South Devon, the campaign reveals that they are also a vital part of the UK’s natural infrastructure. These unique landscapes help protect communities from flooding, regulate rising temperatures, improve air and water quality, and provide essential habitats for wildlife, while offering spaces where people can connect with nature to support their health and wellbeing.
Amber Lauder, Development Officer at the National Landscapes AssociationThis is a landmark opportunity to reach millions of people and show that National Landscapes are so much more than beautiful places. They are a critical part of the UK’s infrastructure, delivering essential ecosystem services like clean air, clean water and natural flood management. We hope this campaign sparks curiosity and pride, encouraging people to discover their local National Landscape and see it in a new light. Not just as somewhere beautiful to visit, but as a provider of the natural resources we all depend on. Teams across the country are working tirelessly to protect and enhance these places for current and future generations. We’re incredibly proud to have this platform to share their work and to highlight why nature matters to every one of us.
Chris Dooley, Head of Sustainable Media at JCDecaux UKWe’re delighted to be supporting the National Landscapes Association on this landmark campaign, inviting people across the UK to see National Landscapes not just as beautiful places to visit, but as essential infrastructure for the nation. The JCDecaux Community Channel is about giving a voice to organisations that are making a real difference, and this partnership is a powerful example of how Out-of-Home can encourage people to look again at the landscapes.
Through the JCDecaux Community Channel, this campaign brings the UK’s National Landscapes into everyday journeys, helping people in towns and cities see the bigger picture of how nature underpins the places where they live, work and travel.