JLR has launched its latest Out-of-Home campaign on our iconic London site, The Clapham Colossus, to promote the new Range Rover Sport.
Featuring a supersized 2D cut-out of the car, alongside British actor Theo James - the global face of Range Rover Sport - the activation is raising brand awareness at scale among Rail audiences and is a great example of how OOH drives impact for global omnichannel campaigns.
JCDecaux's network of Rail sites offers brands unrivalled opportunities for audience attention and creative execution. Click here or get in touch with our Brand Impact Director, Andrew Mullins, to find out more.
The campaign was brought to life by JLR, Hearts & Science, Talon, Grand Visual, Accenture Song and the JCDecaux Brand Impact Team.