BT ACTIVE INTELLIGENCE DATA

JCDecaux is working with BT Active Intelligence, using anonymised, aggregated mobile data from the EE network. With 1/3 of the total UK adult population represented, the network provides a highly representative and reliable picture of the population.

Out-of-Home with BT Active Intelligence dataLink

Plan smarter Out-of-Home with BT Active Intelligence

This data offers 100+ audience segments across categories such as attractions, business and finance, style and fashion, travel and sports, food and drink and more, helping you see which frames best target these audiences and when.

What is it?

Mobile data from 24m devices to tell us more about who is seeing our OOH locations.

Audience insight for every frame

Using anonymised, GDPR compliant mobile web data, interests and behaviours across a wide range of categories are overlaid to build a clearer picture of the audience.

For better planning

Select the best OOH frames to target a particular audience or identify the highest indexing areas and times to optimise your campaign.

Example use case

A brand wishes to target theatre goers in London. Using BT Active Intelligence data, we can rank the best frames to reach them and then use to build an effective campaign.