To pinpoint the factors that result in exceptional pDOOH campaigns – including targeting - JCDecaux launched an online discussion forum, in collaboration with research partner, MTM, bringing together 25 participants from various DSPs and agencies for an asynchronous group discussion.
Our Ultimate Guide to Success in Programmatic DOOH [add link] outlines seven key factors that, when followed, result in best-in-class campaigns. Here we distill our research participants’ advice into six dos and don’ts for pDOOH.
Read the flipbook here.