What's the insight?
Attracting a younger audience

New baking habits

The return of The Great British Bake Off has been announced to start on 21st September. As a nation, we love watching showstoppers, soggy bottoms and Hollywood handshakes, with last year’s final pulling in 9.2million viewers. As a result of lockdown, baking as a hobby has increased in popularity, with spending on baking products, and new ranges by brands both on the increase.

