COOKIES AND SIMILAR TECHNOLOGIES POLICY
Welcome to the JCDecaux UK Cookies and Similar Technologies Policy
We use cookies and other technologies that store information on, or access information from, your device ("storage and access technologies") on our website. These technologies may include cookies, pixels, local storage, scripts, tags and similar technologies.
We use these technologies for purposes including operating and securing our website, remembering your preferences, understanding how our website is used, providing website functionality and, where applicable and with your consent, supporting advertising and other third-party services.
This Policy explains the technologies we use, why we use them, whether we require your consent, and how you can manage your preferences or object to certain uses.
Our use of these technologies is governed by applicable UK law, including the Privacy and Electronic Communications (EC Directive) Regulations 2003 ("PECR"), as amended, and, where personal data is processed, the UK GDPR and Data Protection Act 2018.
For further information about how JCDecaux UK Limited processes your personal data, please see our Privacy Notice.
WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
Cookies are small text files that may be stored on your device when you visit a website. They can be used for purposes such as operating a website, maintaining security, remembering preferences and understanding how a website is used.
We may also use other technologies that store information on, or access information from, your device. These may include pixels, local storage, scripts, tags and similar technologies.
In this Policy, we refer collectively to cookies and these other technologies as "Cookies and Similar Technologies".
- Depending on their purpose, these technologies may:
- enable the operation and security of our website;
- remember your choices and preferences;
- help us understand how visitors use our website;
- provide functionality such as video playback or social media features; or
- support advertising and measurement activities.
Some technologies require your consent before we use them. Others may be used without consent where an exception under applicable law applies.
TYPES OF COOKIES WE USE
BY PURPOSE
Strictly Necessary Technologies
These technologies are essential to provide a service or functionality that you have requested or to enable the secure and effective operation of that service.
They may be used for purposes such as:
- maintaining website security;
- providing core website functionality;
- maintaining user sessions; and
- recording and remembering your cookie or privacy preferences.
Where the applicable legal requirements for an exception under PECR are satisfied, we may use these technologies without your consent.
Analytics and Statistical Technologies
We use analytics technologies to understand how visitors use our website and to help us improve its performance, functionality and user experience.
Where our use of analytics technologies meets the requirements of the statistical purposes exception under PECR, we may use those technologies without obtaining your prior consent. Where we rely on this exception, we will provide clear information about the processing and provide you with a simple and free means of objecting.
Where an analytics technology does not meet the requirements of an applicable exception, we will obtain your consent before using it.
Analytics technologies used for advertising, cross-site tracking, profiling or other purposes outside an applicable exception will not be used without consent where consent is required by law.
Preference and Functionality Technologies
These technologies may be used to remember choices you make about how our website appears or functions, such as display or other user preferences.
Where our use of these technologies meets the requirements of an applicable exception under PECR, we may use them without obtaining your prior consent. Where required, we will provide you with clear information and a simple and free means of objecting.
Where the applicable requirements for an exception are not satisfied, we will obtain your consent before using the technology.
Social Media Technologies
We may use technologies provided by social media platforms to enable social sharing or other social media functionality.
Where these technologies store or access information on your device and no applicable legal exception applies, they will only be activated with your consent.
Some social media providers may process information for their own purposes when their technologies are activated. Further information about relevant providers is available through our Consent Management Platform.
Video and Embedded Content Technologies
We may embed video or other third-party content on our website, including content provided by platforms such as YouTube or Vimeo.
These services may use Cookies and Similar Technologies when content is loaded or played.
Where consent is required, the relevant technologies will not be activated until you provide your consent. Where an applicable exception under PECR applies to a technology used solely to provide content that you have specifically requested, we may use that technology without consent.
Further information about the relevant providers and technologies is available through our Consent Management Platform.
Advertising Technologies
We may use advertising technologies to deliver, personalise or measure online advertising.
Where these technologies involve storing information on or accessing information from your device and consent is required under PECR, we will obtain your consent before activating them.
You can withdraw or change your consent at any time through our Consent Management Platform.
BY PROVIDER
First-party technologies are set by or on behalf of JCDecaux UK Limited in connection with our website.
Third-party technologies are provided by third parties whose services or content are integrated into our website, such as analytics, video, advertising or social media providers.
Where required, information about the relevant third parties and their technologies is provided through our Consent Management Platform.
BY DURATION
- Session Cookies: These are temporary cookies that are deleted when you close your browser.
- Persistent Cookies: These remain on your device until they expire or you delete them manually.
HOW WE MANAGE CONSENT AND PREFERENCES
When you visit our website, our Consent Management Platform allows you to manage your preferences for Cookies and Similar Technologies.
Where consent is required, you can:
- accept the relevant technologies;
- reject non-essential technologies that require consent; or
- manage your choices by purpose or category.
Technologies that require consent will not be activated before valid consent has been obtained.
Where we rely on an applicable PECR exception rather than consent, we will provide the information and objection mechanisms required by law.
You can change your choices or withdraw your consent at any time through the Consent Management Platform.
Withdrawing consent will not affect the lawfulness of any processing that took place before consent was withdrawn.
COOKIES AND SIMILAR TECHNOLOGIES USED ON OUR WEBSITE
Details of the Cookies and Similar Technologies currently used on our website, including their provider, purpose and duration, are available through our Consent Management Platform.
We periodically review and update this information to reflect the technologies actually deployed on our website.
MANAGING YOUR COOKIES
You can manage your choices relating to Cookies and Similar Technologies through our Consent Management Platform, which can be accessed through the website.
You can use the Consent Management Platform to:
- provide or withdraw consent where consent is required;
- manage your preferences by category or purpose; and
- where applicable, exercise an objection to technologies used under an exception that provides a right to object.
You may also be able to manage certain technologies through your browser or device settings.
Blocking all storage and access technologies through your browser may affect the operation or functionality of the website, including technologies that are necessary to provide services you request.
INTERNATIONAL DATA TRANSFERS
Some third-party providers may process personal data outside the UK.
Where this involves a restricted international transfer of personal data, we will ensure that an appropriate transfer mechanism is used in accordance with applicable Data Protection Legislation. This may include reliance on applicable UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another legally permitted safeguard.
Further information about international transfers and the safeguards we use is available in our Privacy Notice.
CONTACT US
If you have questions or concerns about our use of Cookies and Similar Technologies or the processing of your personal data, please contact:
Email: uk.governance@jcdecaux.com
Post: JCDecaux UK Limited, 991 Great West Road, Brentford, Middlesex TW8 9DN
Further information about your data protection rights, how to make a data protection complaint to us and your right to complain to the Information Commissioner's Office is available in our Privacy Notice.
POLICY UPDATES
We keep this Policy under regular review and may update it to reflect changes to the technologies we use, our practices, applicable law or regulatory guidance.
Where appropriate, we will provide notice of material changes through our website or Consent Management Platform.
Last updated: 21/08/2026
Version: 2.2