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Out-of-Home & Digital Out-of-Home Advertising Campaign Case Studies

Discover how top brands are using Out-of-Home (OOH) advertising to drive results in their campaigns. Our marketing case studies showcase the best Out-of-Home advertising and digital Out-of-Home advertising examples from campaigns across rail stations, bus shelters, roadside, retail and airports.

Featured case study: Virgin Atlantic Airways

Right time, right place; how digital Out-of-Home (DOOH) Airport advertising bolstered brand consideration for Virgin Atlantic Airways.

Two-point increase in brand consideration
Sales uplift across peak January period

Virgin Atlantic Airways ran an inspirational multi-channel Out-of-Home campaign across Heathrow airport, designed to bring the brand top of mind for departing and returning travellers, increasing brand awareness and consideration and driving sales during the key post-Christmas winter sale period.

Running as a strong part of a multi-media campaign strategy, perfectly complementing wider plans, Out-of-Home Airport advertising enabled Virgin Atlantic Airways to leverage the power of context to be strategically relevant with the messaging, serving relevant content at relevant times and places to truly resonate with potential customers. DOOH's flexibility meant the campaign could include dynamic pricing, keeping the sale offer as compelling and relevant as possible.

The Airport DOOH component of our campaign delivered the strong share of voice we were seeking within the Airport environment. It contributed to a two-point increase in brand consideration and an uplift in sales across the peak January period.

 Simon Brady

Global Media Strategy Lead, Virgin Atlantic Airways

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VO5 shopping centre billboard advert

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Our OOH advertising examples are designed to be practical:

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Use the format and location filters to see which environments would work best for specific audience profiles e.g. commuters, shoppers, travellers or local communities.

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Draw on our billboard advertising examples and DOOH case studies to brief impactful campaigns that earn attention and drive results.

ASOS billboard in shoreditch

Featured case study: L’Oréal Paris

loreal bus shelter out of home advert
+34% Awareness
+5.3% sales uplift

To promote its Elvive Growth Booster range, L’Oréal Paris, the Official Haircare Partner of Arsenal FC, launched a pDOOH campaign in the UK, in Q1 2026, designed to transcend traditional sponsorship. By moving beyond ‘always-on’ tactics, the brand bridged the gap between high-performance sports and haircare, reaching fans at the height of emotional engagement. Learn more about the campaign that won Gold in "Best use of pDOOH for Brand – Preference & Perception" and the Grand Prix, for Elvive, L’Oréal Paris, Vistar Media, Arsenal FC and Publicis Groupe, at the 2026 Programmatic DOOH Awards.

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