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Digital Copy Guidelines

Everything you need to know about Digital Copy Guidelines 

Copy Guidelines

Digital Specifications can be found here.

LANDLORD COPY GUIDELINES

TfL

  • Must be legal and CAP compliant
  • Must comply with TfL Public Sector Equality Duty
  • Must not be of an overtly sexual nature
  • Must be HFSS Compliant 
  • Must not make reference to body image
  • No adult entertainment
  • No violent images or offensive weapons
  • No matters of public controversy or sensitivity
  • Nothing that makes negative references to TfL services 
  • No political campaigns
  • No cigarettes or tobacco advertising

 

Malls

  • Advertises a competitive Shopping Centre or Retailer that is competitive in nature to stores or activities carried out in the centre
  • Contravenes any statutory or regulatory provisions or relevant codes of practice (including without limitation the rules of Advertising Standards Authority)
  • Political or Religious Advertising
  • Cigarettes or Tobacco Advertising
  • Anything Offensive, Improper, Immoral, Illegal or which violates any intellectual property rights

 

Rail

  • Must be legal
  • Must abide by the ASA code of practice
  • Must not be likely to cause offence to a substantial part of the public
  • Must not depict or refer to nudity, indecency, obscenity, striptease or bodily functions
  • Must not contain or refer to obscene language
  • Must not advertise lap-dancing, escort agencies or massage parlours
  • Must not depict murder, scenes of terror or acts of violence
  • Must not be political and call for the support of or attacks a particular viewpoint, policy or political group
  • No graffiti or imagery that suggests the poster has been damaged or defaced
  • Must not interfere with the safe and efficient operation of the Railway or Station
  • Must not damage the interests of Rail partners, bring them into disrepute, or lead to unacceptable comment on Rail partners

*Some supermarkets have their own guidelines, speak to Campaign Management for further details.

HTML Guidelines

HTML Policy

  • All files should be tested in Broadsign Administration prior to delivery to JCDecaux to ensure they are compatible.
  • We do not test a files technical capabilities; only the capability of it playing out on our screens. 
  • We only accept HTML.
  • The file must have the fall-back embedded.
  • Linear fall-back must be static (Default).
  • The HTML file must be set up to the correct screen specs, as per the route frame ID report.
  • The path must be an FTP; which if not used before may need to be whitelisted by Corp requiring additional time.
  • Some HTMLs and linear files must be rotated (counter clockwise) in Broadsign, so that it plays correctly on our screens – please see the route frame id report for sites included.
  • The ad duration must be as per the route frame ID report unless pre-agreed.
  • The briefing document must contain images of the creatives and the advanced mode.
  • The “External party” are in control of moderating the content and an agreement must be signed pre-testing.
  • JCD will test the files on our internal screens and will run one night test in the live environment if required between 1am – 4am.
     

File Policy

  • 1 to 10 files - 10 working days
  • 11 to 30 files- 15 working days
  • 30 - 50 files - 20 working days
  • Any more must be pre-agreed


Working Hours: Monday to Friday 9am to 5.30pm, excluding UK bank holidays

Required Documents 

The below must be supplied before testing can start:

  • Signed Moderation Agreement
  • Campaign Brief – include details on the expectations of the file
  • Fall-back/Default copy to spec per format
  • HTML file
  • Monitor Sync/Advanced Mode

 

Terms & Conditions

  • Fall-back creative will be deployed without reference if dynamic files are not submitted with a briefing document in line with the file policy.
  • If files are submitted outside of the file policy and if capacity allows, JCDecaux can offer an accelerated copy preparation service. This must be requested in advance of file delivery and will be charged at £500 net per file. This must be preapproved and agreed in writing with a JCDecaux Delivery Manager.
  • If the files are received by the deadline we will work to ensure that the files go live for the start of the campaign, subject to successful testing.
    • Fall-back will deploy in the event of:
      • No communication with the players
      • Failure of file in live environment
      • Inappropriate content playing in the live environment
  • We allow 1 x resupply of content for each campaign per format, any additional amends/resupplies must be in line with the file policy which may incur additional testing costs, and extended testing times resulting possible delay in deployment of dynamic campaign. In this case no compensation or over show would be due.


Booking Terms & conditions can be found here.