The iconic science fiction drama The X-Files returned to screens this month, and to spread the word, Channel 5 launched a dynamic digital countdown across JCDecaux’s DOOH network.
The digital countdown, which went live on Friday 5th February, featured the days, hours, minutes and seconds until the show's launch at 9pm on Monday 8th February 2016.
The brand new TV series sees original cast members Gillian Anderson and David Duchovny return as Mulder & Scully.
The campaign, planned and booked through JCDecaux by Vizeum and Posterscope, was featured across Transvision screens as well as Rail and Mall D6s.