Weetabix has deployed a nationwide Outdoor advertising campaign with JCDecaux to support the launch of their breakfast drink: Weetabix On The Go.
The campaign deploys multiple-creatives to promote the strawberry, chocolate and vanilla flavours, with messages that capture the brand’s strapline: ‘fuel in a bottle’, such as: “Grab morning by the bottle”, “Big morning in a little bottle” and “Full. Speed ahead”.
The DOOH campaign predominantly targets morning rail commuters on JCDecaux’s national digital 6-sheet network. The campaign also runs across iconic premium roadside sites, including: The Marylebone Tower and The M4 Tower.
The campaign was planned and booked with JCDecaux by Walker Media and Posterscope.
Weetabix is also ‘fuelling the nation’ with a nationwide experiential campaign with JCDecauxLive that offers commuters the chance to sample this brand new product at key rail stations throughout the UK.