The Webb Ellis Cup and a giant rugby ball took centre stage in Canary Wharf today as part of the celebrations in the lead up to the Rugby World Cup, which will be held in England in 2015.
Rugby Travel & Hospitality Limited built excitement for next year’s tournament by inviting commuters to take a photo with the giant, 4 metre rugby ball and the official trophy of the Rugby World Cup.
The campaign planned and booked with JCDecaux’s experiential division, JCDecauxLive.