Last year, bio-bean won Virgin’s Voom Pitch competition, the most valuable prize for start-up businesses in the UK, complete with £250k worth of JCDecaux advertising space as a blank canvas for the launch of its Coffee Logs project: clean solid fuel briquettes for your home, made from recycled coffee.
bio-bean is the first company in the world to industrialise the process of recycling waste coffee grounds into biofuels and biochemicals. Founded in 2013 and now a 40-strong, multi- award-winning business, it has built the world’s first coffee recycling factory in Cambridgeshire, with the capacity to recycle the waste from one in ten cups of the estimated 2.2 billion cups of shop-bought coffee drunk in the UK every year. With relationships in place with major high-street chains such as Costa Coffee and Caffé Nero, and a widening portfolio of products, bio-bean is poised for significant growth in 2018.
Tom Bage, Head of Communications and Marketing at bio-bean said: "Working with Joe Hills and the Nurture team at JCDecaux has been a delight. Their enthusiasm for helping small businesses like bio-bean to access world class Outdoor media space and then use it to its full effect has been impressive.
"Our Coffee Logs campaign is running for a fortnight across some of the best bits of the JCDecaux estate - and the whole team at bio-bean is excited to see what it does for our growing brand. We'd recommend the Nurture programme to any scaling business which is looking to make a big impact in a short space of time."

Joe Hills, Head of Nurture at JCDecaux commented: “The Nurture programme is committed to helping entrepreneurs and SMEs by opening up the power of Outdoor to startups and scaling businesses. As a company that puts sustainability at the heart of our business, we are so pleased to be able to work with an eco-friendly company such as bio-bean on its journey to revolutionising our approach to waste.”
The ‘Wonderfuel’ campaign launched this week, and will be live across JCDecaux’s digital network for two weeks, including the unmissable Motion@Waterloo, with support across Facebook, Instagram and Twitter.
bio-bean digital screen