Fashion retailer Tommy Hilfiger has deployed a fantastic special build campaign at the heart of London’s trendy Shoreditch area to promote its brand new Gigi Hadid collection.

The campaign, planned and booked through JCDecaux by PSI, dominates three billboards in Old Street, two of which have a 2D cut out to look like a large fabric clothes badge installed in the top left hand corner.

The campaign started on Monday 13 and will be live for two weeks.

Shoreditch is a fantastic location for a fashion brand such as Tommy Hilfiger. According to YouGov, 64% of adults in Hackney South and Shoreditch agree with the statement ‘I like to think of myself as well-dressed’ and they are also an incredible +94% more likely to choose clothing items based on what’s the most fashionable.

Model Gigi Hadid will be at the Tommy Hilfiger Brompton Road store this weekend to promote the release of her new collection.