As excitement builds for this year's US Masters, TaylorMade Adidas Golf transformed London's financial district into a driving range this March, complete with its own ‘Speed Pocket World Challenge’ as a celebration of their innovative ‘Speed Pocket’ technology.
Reaching the affluent, highly-connected commuter audience at Canary Wharf, TaylorMade launched an experiential campaign to drive awareness of their new R11S and RocketBallz drivers. An interactive experiential zone invited golf enthusiasts to try out the new SpeedBlade clubs and ‘challenge’ Paul McGinley, TaylorMade Golf staffer and 2014 Ryder Cup Captain, for the chance to win prizes and be named 'Longest in The City'.
Planned and booked with JCDecauxLive, this campaign was part of a series of golf challenge events from Monday 10th March.
Over 800 participants took part in the two-day competition held at Canary Wharf.