JCDecaux Airport last week opened trading on the key sites at Heathrow’s Terminal 2: The Queen’s Terminal. Potential clients now have the opportunity to invest in advertising space in time for the terminal’s launch in June 2014.
JCDecaux and Heathrow announced today that 9 prestigious opportunities have already been taken up during the first week of trading. The Couture Portals and Towers were amongst the key digital and iconic sites purchased during the most successful first week of sales ever at a new Heathrow terminal. Additional iconic opportunities remain for other brands to join those already guaranteed a high profile presence at the terminal when the first flight lands next year.
Julie France, Managing Director of JCDecaux Airport said: “The new Terminal 2 will deliver a range of fantastic advertising opportunities to engage an exclusive and influential passenger audience. We had expected considerable interest to be shown from the first day of trading, and have been delighted to see so many advertising partners willing to support the launch of this key media environment.”
Nick Webb, Head of Advertising, Sponsorship & Expo, of Heathrow said “The advertising proposition is an integral part of the Terminal 2 infrastructure. We’re delighted that so many blue chip clients have already chosen to invest their media budgets with us, and, looking at the brands that will be on display, I’m confident that their advertising will help contribute to what should be a fabulous passenger experience.”