For the release of the fantastic new film ‘The Greatest Showman’, Twentieth Century Fox and JCDecaux deployed a collection of ‘Sound Showers’ in malls across the UK to celebrate the movie’s musical soundtrack.

Shoppers were able to stand under the special speaker, positioned on top of each D6 screen, where they were immersed in the film’s music and could feel like they were a part of the mesmerising spectacle.

The campaign was booked through JCDecaux by Rapport and was a part of a wider campaign running on M-Vision, Mall D6, Euston Motion and Motion@Waterloo.

The film, which celebrates the birth of show business and stars Hugh Jackman, was released in cinemas on Boxing Day.