SLI, the first Worldwide Partner in Ryder Cup history, has deployed an immersive campaign with JCDecaux Airport, planned and executed by Talon, to promote its sponsorship of the 2014 Ryder Cup with a series of Outdoor media firsts at Edinburgh Airport and Heathrow Airport.
As gateways to the Ryder Cup and the world, Edinburgh Airport and Heathrow Airport’s Terminal 3 and 5 have been dominated with wraps, billboards, banners and digital media solutions that promote SLI as a “World Class” brand.
In a series of media firsts, SLI has taken a huge banner at the front of Edinburgh’s terminal building and positioned a 9m x 52m banner at the multi-storey car park, whilst at Heathrow two special-builds have been incorporated into the interior and exterior out-of-home landscape.
Clare Passfield, Business Director – Talon, said: We were excited to work on such an integral project with SLI, Ptarmigan and Mohawk to deliver a world class iconic Airport campaign that delivers memorability and domination across the key pinchpoints of the Ryder Cup passenger journey; ensuring front of mind communication with first to market media solutions.
Jacqueline McCormick, Commercial Director – JCDecaux Airport UK, said: “It’s great to see SLI taking the opportunity to dominate one of the key gateways to this massive event. The Ryder Cup is one of the world’s biggest sporting contests, and the activity uses iconic unmissable sites to take ownership of the airport when the eyes of the world will be on Gleneagles.”
The campaign was planned and booked with JCDecaux Airport by Ptarmigan and Talon.