From 10th – 30th December 2016, the ultimate gift buying period, home and beauty brand Rituals will be taking over the main tunnel in King’s Cross St. Pancras station with a unique festive experience for all commuters. 
The D6s in the tunnel have had a festive soundtrack installed, and free testers of Rituals beauty products are being handed out, offering everyone the chance to immerse themselves in the brand’s philosophy with calming elements and treats to ensure their journey is more pleasurable and memorable. 
Penny Grivea, Rituals Managing Director UK, said: “Rituals philosophy is all about encouraging people to slow down and taking time out for themselves. St Pancras is an ideal location to reach busy consumers at this key time of year.  This festive season we are offering commuters the chance to transport themselves into the world of Rituals as they walk through St Pancras main tunnel; providing beautiful visual elements and relaxing music to truly immerse all in Rituals unique offerings. On entering/leaving the tunnel there will be various sampling and product offers that will inspire, surprise and excite all who enter, providing an unforgettable Rituals experience.”
Lee Madine, Senior Project Manager, Creative Solutions at JCDecaux, said: “This Out-of-Home advertising campaign from Rituals, one of the first beauty brands to use this immersive environment at St Pancras, is the perfect way to reach affluent commuters at the height of the Christmas shopping period. Those travelling through the tunnel at St Pancras will be greeted with sound, sight and sampling with the opportunity to visit Ritual’s very own store in the station.”
Rituals story began in 1999 when Raymond Cloosterman, founder and CEO of Rituals Cosmetics, decided to create a global lifestyle brand inspired by ancient Asian rituals.  The opening of the very first store in Amsterdam in 2000 was followed by openings in major cities such as London, Paris, New York, Madrid, Sydney, Antwerp, Lisbon, Berlin and Stockholm. With a wide product line including body care, skin care, precious mineral make-up, pure tea, scented candles and fragrance sticks, the brand transforms every day routines into more meaningful moments. Each product, over 800 in total, is inspired by an ancient Eastern tradition. 
Today, Rituals have 16 stores in the UK with a Flagship store in Covent Garden and standalone stores including St. Pancras, Kingston, Islington, Kensington, St. Christopher’s Place, Old Broad Street, Westfield and Stanstead Airport. Rituals is also sold in selected department stores including John Lewis and Debenhams.
The campaign was planned and booked directly through JCDecaux.