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The first Out-of-Home campaigns with JCDecaux UK have gone live, after JCDecaux UK took over advertising for First Rail (Avanti, GWR and SWR) in January 2024, following the contract award in October 2023.

Covering Out-of-Home advertising in up to 390 stations (245 stations currently have advertising), this includes the key commuter hubs of Putney, Richmond, Twickenham, Vauxhall and Wimbledon stations in London, and Ascot, Bath Spa, Birmingham International, Bournemouth, Bristol Parkway, Cheltenham Spa, Coventry, Exeter, Oxford, Portsmouth, Plymouth, Preston, Stockport and Southampton stations. The contract comprises 2,124 poster sites (including 121 digital 6-sheet screens and 323 non-digital 48-sheet billboards on platforms) with the option to develop and digitise the estate still further.

Rail delivers a premium audience for brand advertisers with First Rail’s stations also providing a powerful gateway to major national sporting and social events including Royal Ascot, Cheltenham, Glastonbury, Guinness Six Nations, Wimbledon and events at the NEC in Birmingham. Running across OOH sites from today is a campaign for Goodwood.

Rail advertising forms a large part of our Out-of-Home activity for the Festival of Speed, Goodwood Revival and Goodwoof events each year. Seeing our creative campaigns on display at key train station sites is always impactful. After working with JCDecaux for many years, we’re able to cross reference our audience data with JCDecaux to effectively target our core audiences, and reach new customers. The news of the First Rail contract with JCDecaux will only strengthen our future campaigns. Thomas Drinkwater  Event Marketing Manager at Goodwood 

With the addition of First Rail, 99% of rail passengers travelling into London’s major stations will be reached by JCDecaux UK’s Outdoor advertising screens, offering synergies for brands in London’s Zone 1 and new opportunities for omnichannel advertising campaigns.  

The First Rail win will strengthen and provide new synergies for brand advertisers to reach audiences as they connect to tube, bus and other rail transport for onward travel in London and across the UK.

The First Rail contract consolidates JCDecaux UK’s market-leading presence in the rail sector. With this contract, JCDecaux UK will deliver 71% of rail frames and 83% of rail impressions and will deliver 88% of digital rail frames and 92% of digital rail impressions bringing new synergies for rail and omnichannel brand advertisers.