Twentieth Century Fox promoted its new film, Mr. Peabody & Sherman, with an interactive 6-sheet campaign in malls.

Consumers nationwide were invited to interact with augmented reality and watch themselves travel back in time as they selected a historical period and ‘dressed up’ in a variety of costumes. Consumers could then take a photo of themselves and enter their email address to receive their photo.

The film follows the adventures of Mr. Peabody, a talking dog, and his adopted boy Sherman as they hurtle back in time to experience world-changing events first-hand.

This nationwide campaign was planned and booked with JCDecaux Innovate by Posterscope.