Commuters at Waterloo Station will be among the first to see the new Mercedes-Benz C-Class saloon marque in an experiential advertising campaign with JCDecauxLive this week.
Demonstrating how ‘the best knows no alternative’ on JCDecaux’s Motion@Waterloo screen, the DOOH campaign showcases the design of the new C-Class saloon along the length of the concourse above the experiential zone where commuters can interact with and find out more information about the model.
Planned and booked with ZenithOptimedia and Meridian Outdoor, the campaign targets the 2 million commuters who pass through Waterloo Station each week.
Check out the campaign gallery here.