McDonald’s has unveiled its Outdoor campaign at the major ‘Gateway’ hubs for the Games: Euston Station, St. Pancras International Station, Stratford Regional Station, Victoria Station and Waterloo stations, and the Heathrow Express from 25 June.
McDonald’s has also taken premium roadside locations including the M4 Tower and the Stratford Sail in addition to national billboards and 6-sheets. The Outdoor campaign with JCDecaux was planned and booked through OMD and Posterscope