To celebrate the digitisation of Europe’s busiest shopping destination, Oxford Street, with 50 brand new 6-sheet sized digital screens, JCDecaux opened its very own LDN Marketing Suite complete with a Nespresso bar and treats galore to showcase this premium retail advertising opportunity.
The LDN suite, positioned right outside one of the brand new 84” digital bus shelters and opposite the doors of Selfridges&Co, was open for two weeks from 7th June.
Over 600 brands, clients and agencies walked through the doors. JCDecaux staff were on hand to welcome clients and talk through the 25% share of voice, 2.1 million impacts (over a two-week period) and 500,000 visitors per day that this number one retail zone has as well as showcase our brand new SmartCONTENT technology and data sets.
JCDecaux Airport’s fantastic iExplore allowed clients to be transported to Heathrow Airport using virtual reality technology and experience the impressive effect of airport advertising for themselves.
A big thank you to everyone who came to see JCDecaux’s exciting new vision for London. LDN is Live!
For more information on this premium retail offering, please contact firstname.lastname@example.org.
To see our LDN Marketing Suite gallery, click here.
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