JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company, today deployed the 500th digital screen as it continues the rollout of its flagship London Digital Network (LDN), which now delivers more than 100 million impressions per fortnight and reaches 70% of Greater London.
JCDecaux’s LDN portfolio now delivers more than 100 million impressions and is set to grow to more than 200 million from 1,000 screens when the project is completed in Q1 2017.
Having announced an extensive digitisation programme across its entire portfolio of Large Format, Retail, Rail, Airport & Cities at this year’s industry Upfronts, the company expects its total digital network to be delivering one billion impressions by the end of 2017.
The 500th screen, installed this week on City Road in Islington, marks a core milestone in JCDecaux’s plan to build the world’s most technically advanced and impactful digital outdoor network in the world. The 500 digital 6-sheet screens are strategically placed in London’s busy hotspots including King’s Road, Knightsbridge, Hyde Park Corner, High Street Kensington, Park Lane and the jewel in the crown, Oxford Street.
Its flagship digital LDN network, part of the Cities portfolio, comprises a core part of the company’s #onebillioneyeballs digital transformation project and will deliver approximately one fifth of the company’s overall digital eyeballs.
JCDecaux is already the market leader in digital Out-of-Home with a 54% market share of impressions: with high-impact sites strategically positioned in busy locations.
JCDecaux’s digital portfolio network, fuelled by data, allows brands to utilise its media planning and buying tool SmartBRICS as well as its SmartCONTENT platform, which allows advertisers to serve the right creative, at the right time, to the right place.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, said: “London is JCDecaux’s global showcase for digital Out-of-Home, and LDN is an integral part of that story. Having the premium locations and the most developed digital network has put us ahead of the pack with an impressive share of the market. Reaching 100 million eyeballs is an important milestone in our flagship LDN project; a core part of a wider digital transformation that will establish us as a top tier digital media owner in our own right.”