JCDecaux, the UK’s no. 1 Outdoor advertising company has appointed Janet Guest as Editorial Director and Russell Gower as Creative Content Director, setting up a new Content division that is set to deliver the first editorial schedules across digital screens nationwide.
JCDecaux becomes the first UK Outdoor company to launch a dedicated content division, signaling the importance of editorial for JCDecaux’s national network of screens.
The editorial will be designed to place audiences at the heart of the action, with forthcoming editorial featuring snappy dressers for StreetStyle fashion, timed for London Fashion Week, keen curry cooks during National Curry Week and season’s greetings creative from schoolchildren across the UK.
JCDecaux has created a ‘beframeus’ brand identity for the new editorial schedule on-screen, which will be complemented by content on facebook\beframeus.
The Content Team will liaise with the newly created Futures and Content division, comprising Director of Futures and Content Stacey Knight and Business Director, Lauren Baines to develop commercial opportunities, where appropriate.
David McEvoy, Marketing Director of JCDecaux said, “Content is set to play an increasingly important part of our business, capitalising upon our national digital footprint to create an engaging editorial schedule that also invites audiences to participate and ‘beframeus’. JCDecaux is the only Outdoor company to launch a dedicated editorial team, investing in the content as well as the screens. With our digital network now reaching almost 40% of all UK adults, we believe the time is right for us to launch this future-facing new division. I’m delighted to appoint Janet and Russell to head up this exciting new venture.”